1 and Rs.2 price points that would also give the trade better margins,' he added.

With cricketer M.S. Dhoni hired as the brand ambassador for the candies, Godrej Hershey hopes to grow its sales.

'Selling candies is a serious business as the target customer segment is in the age bracket of 8-14. Every year one group of children would enter the segment while another bunch (15-year-olds) would exit,' Kunwar said.

Attracting the kids and retaining their loyalty is a big challenge for confectionary companies.

'One has to keep on advertising or offer some freebies like tattoos and others to sell. Further sales would drop during school vacations when the parents would cut out the children's pocket money. During that time we have to compete with products like potato chips in attracting kids attention,' he remarked.

Queried about Hershey chocolate syrup, he said the company started manufacturing the product in India itself and has added one more pack size (400 gm) retailed at Rs.99.

Earlier, the company was importing 680-gm bottle and retailed for Rs.140.

'Last year the chocolate syrup fetched us Rs.10 crore revenue.'

Ruling out the launch of chocolate bars in the near future under the Hershey brand, Kunwar said the company will be focussing on Sofit - soya milk - beverage apart from its fruit juice brands Jumpin and Xs.