Lavidis said he first had the idea for Serenascent on a memorable trip to Yosemite National Park in America more than 20 years ago.

'Three days in the park felt like a three-month holiday,' he said.

'I didn't realise at the time that it was the actual combination of feel good chemicals released by the pine trees, the lush vegetation and the cut grass that made me feel so relaxed.'

'Years later my neighbour commented on the wonderful smell of cut grass after I had mowed the lawn and it all started to click into place.'

Lavidis said that the aroma of Serenascent worked directly on the brain, in particular the emotional and memory parts known as the amygdala and the hippocampus.

-- Indo-Asian News Service

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