'In the past 10 years, we lost the trust of our customers due to many reasons. Our main focus now is regaining that trust and increasing our market share (four percent currently) with new launches, good concepts and quality designs,' Tripathi added.

The company plans to invest about Rs.800 crore in the country. 'We have already invested about 70 percent of the capital,' he said.

Yamaha also inaugurated its second plant at Surajpur in Uttar Pradesh with the launch of its latest bike July 6. The total capacity of the two plants has now gone up to 600,000 units per annum, which, according to Tripathi, can be augmented to one million.

Yamaha's also exports to neighbouring countries like Bangladesh, Sri Lanka and Nepal apart from Colombia, Mexico and a few west African countries. 'Last year, about 200,000 units were sold, out of which 50,000 units were exported,' he said.