The guide - almost school-book like in treatment - stands out for its humour.

Nasha touches upon almost every 'contemporary writing and speech errors' that have crept into the English language, thanks to the 'GenY SMS tongue' and the 'email lingo' that hacks the humdrum 'you are' to 'u r', thank you to 'tks' and replaces 'to' with '2' - perhaps to scrimp on space, time, hourly Internet cafe fee and SMS charges.

The result is a medley of distortion of the 'queen's tongue', 'poor communication' and an instant 'dislike' for the faceless candidate at the other end.

Nasha, who is credited with founding Fitter Solutions, an agency that grooms young job-hunters, also recommends remedies for 'speech defects'.

'To get a good job in today's competitive work environment, you have to be an effective communicator. Effective communication has many aspects, but the foundation is English grammar. Bad grammar is one of the reasons why HR managers reject candidates looking for jobs,' Nasha says.

The book is divided into four sections. The first section 'Practical English Grammer' deals with the 'grammatical grounds for rejections of candidates' and helps aspirants improve their skill with written exercises on verbs, tense, article, pronouns, uses of comparatives and superlatives and 'Indianisms' -- common Indian errors born of a long colonial legacy where Indians have been 'babus' subservient to the British 'sirs' and poor English education in 'vernacular' schools.

The second section probes pronunciation, speech and accent aberrations like defective 'dah, tah and ra sounds'.

The third section deals with interpersonal communication and the fourth with 'professional etiquettes' like dressing, greetings, telephone conversation and conduct at interviews.

The book is an intelligent window into the new India whose language and outlook have been honed by the three letter idiom - I luv u!