Despite the current economic crisis, the Emirates saw an increase in its annual sales. South Africa is one of the strongest performing markets.

John Felix, senior vice president, Emirates Holidays, said: 'South Africa is one of our top revenue markets and its important for us to get out there and reinforce our brand presence. It's also an opportunity for us to build relationship, make new contacts and fine-tune our products based on market feedback so we can ensure that our customers are getting the very best service and value for money.'

'A road show of this size is particularly significant in these tougher economic times and very much demonstrates our commitment to the industry, our partners and our clients,' he added.