New York, Sep 2 (DPA) The Japanese electronics company Sony Corp plans to introduce a liquid-crystal-display television capable of playing 3-D programming by the end of next year, The Wall Street Journal reported Wednesday.

Sony is to announce its plans for the new TV next week at the IFA consumer electronics show in Berlin, an unnamed source familiar with the plans told the Journal.

Movie studios and electronics producers see 3-D video for the home as a big money maker, and Sony's rivals, including South Korea's Samsung Electronics Co and LG Electronics Inc and Japan's Panasonic Corp, have said they plan to introduce 3-D products as well.

At the moment, however, 3-D films in theatres are just getting off the ground, so the initial choice of such movies on video would be limited.

The 3-D plans come as Sony has lost money in its television division for five years in a row and is undertaking cost-cutting measures.