London, Aug 3 - English actor-comedian Sacha Baron Cohen is transforming into a Eurovision singer for his next movie after hit comic creations 'Borat' and 'Bruno'.

The funnyman was set to compete as his Austrian fashionista Bruno in a mockumentary about the Eurovision song contest but has decided to put his old alter-egos to rest, reports imdb.com.

Cohen and his writing partner Dan Mazer have now dreamed up a new character - a wannabe pop star desperate to win the annual European singing competition.

'He and Dan thought it better for Sacha to dream up another character - and the scope for an oddball creation is huge,' said a source.

The as-yet-untitled comedy has been approved by Hollywood studio bosses at Working Title and is expected for release in 2011.