Mumbai, July 29 - The urban school children of the country are digital natives and highly technology savvy, and will shape the next phase of the country's growth and success, said a survey released Wednesday.

The survey conducted by Tata Consultancy Services (TCS) among school children said the new generation has shifted its social and academic life online.

'The TCS Generation Web 2.0 survey confirms that today's students are shifting their academic and social life online and embracing the digital world as true digital natives,' said S. Ramadorai, chief executive and managing director of TCS.

'This societal trend has important implications for parents, educators, policy makers and future employers as well as companies and brands that want to sell to tomorrow's generation.