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Yahoo, Microsoft reach search and ad partnership

Category :International Sub Category :Americas
2009-07-29 00:00:00
   Views : 289

New York, July 29 (DPA) Internet search firm Yahoo and software giant Microsoft have reached a 10-year deal in which they hope to tackle the online dominance of Google, media reports said Wednesday.

Under the terms of the deal, Yahoo will use Microsoft's new search engine on its sites and handle some advertising sales for Microsoft. The two companies will share search-related advertising revenue.

'This agreement comes with boatloads of value for Yahoo, our users, and the industry, and I believe it establishes the foundation for a new era of Internet innovation and development,' Yahoo Chief Executive Officer Carol Bartz was quoted as saying by the Wall Street Journal.

Google controls some 65 percent of the US Internet search market, with Yahoo ranked a distant second with 19.




Author :DPA



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