London, July 29 - Singer Beyonce Knowles is helping feed the hungry by spearheading a new campaign to aid US food banks.

She has joined hands with food brand General Mills' Hamburger Helper to launch the Show 'Your Helping Hand', an initiative to benefit poverty-stricken families across America, reported contactmusic.com.

Last month, Beyonce fans were able to show their support by bringing non-perishable foods to her concert at Madison Square Garden in New York. Now the star is urging more people to take part by purchasing special Hamburger Helper products, money from which will be donated to the cause.

The campaign aims to deliver more than 3.5 million meals to food banks across the country.