Bhubaneswar, July 28 - Donning denim could soon mean slipping on silk. The Central Silk Board is trying to give a whole new meaning to the material which is predominantly associated with women's wear in India.
As part of product diversion, the government-promoted organisation for development of sericulture and the silk industry is planning to introduce fabric spun out of silk that will be used for making jeans.
'We will soon introduce some special fabric made of natural silk into the market. The special denim yarn has been developed by our scientists at the Central Silk Technological Research Institute at Bangalore,' board chairman H. Hanumanthappa said here.
The institute has also developed fabrics that will be used for making everyday-wear like T-shirts other than saris and women's dress material, he said.
'Indian silk is often associated with women's wear. Also, it is often said that silk wear is meant for the rich and the well-to-do. We are trying to revamp this image,' Hanumanthappa told IANS on the sidelines of an exhibition of silk products here.
'We are going to have diverse silk products other than the sari and dress materials for women. We will have different types of products to cater to a cross-section of buyers.'
As part of a move towards product diversification, a slew of items like carry bags and visiting cards made out of soft yarn developed by the Bangalore institute have been introduced in the market.
'We have developed a special type of soft pure natural silk fabric, which is being used in making T-Shirts by some private garment companies in Ludhiana and Tirupur,' added Dinkar Bhatt, an official from Bangalore's silk research institute.